Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Brand Reveal: Brandi Chambers Brandi was a real estate assistant in Las Vegas before moving to the Pacific Northwest. At first, she hadn't thought of herself as real estate agent material because she didn't like the thought of being a salesperson. However, once she found the right agent to model what a real estate consultant was, she was hooked! She appreciated that the agent she was assisting would sometimes talk her clients out of buying or selling if it wasn't the right fit for them. That sort of integrity is innate to who Brandi is and she decided to take the big step and become a real estate consultant. That is how she runs her business every day. She loves looking out for her clients. Therefore, when it came to building her brand, we knew that she needed elements that felt person...
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
Selling a home that has been damaged by fire can be a difficult and stressful process. It is something only some people are familiar with, which means it can take time to know where to start. So whether you are looking for cash house buyers or trying to figure out the best way to get your property back on the market, it pays to understand all the nuances of selling a fire-damaged home. In this article, we'll discuss everything you need to know about successfully selling your property despite any damage caused by a fire. From understanding who cash house buyers are and how they work through tackling insurance claims and getting your home ready for sale again - we have got you covered!The Basics of Selling a Fire-Damaged HomeCash house buyers can offer a simple and quick solution when you...
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
Selling a house can be difficult, primarily when the Property is classified as a stigmatized home. A stigmatized property has suffered physical or emotional damage due to natural disasters, murder, or suicide. In these cases, it can be difficult for homeowners to find buyers willing to purchase their homes at market value. However, cash house buyers exist, and they may be able to offer assistance in these challenging situations. This article will discuss what qualifies as a stigmatized property and how cash house buyers can help you sell your house fast and efficiently.What is a Stigmatized Property?A stigmatized property is a home impacted by physical or emotional damage, such as a natural disaster or criminal activity. These properties are often difficult to sell because potential buy...
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By Karen Briscoe, Your Agent For Life!
(Huckaby Briscoe Conroy Group - Keller Williams)
Where We Live: El Nido Estates El Nido Estates is a fantastic community near downtown McLean that consists of 130 single family homes. Many of the homes were built in the 50s and 60s and have classic, mid-century modern  and contemporary architectural styles and features. The neighborhood is mostly comprised of brick ranch/ramblers, split and bi-levels  and colonials.  The neighborhood is prime for new home builders as well as the area is highly sought after in McLean as a majority of the lots are one-quarter to one-third of an acre.  The neighborhood provides proximity and convenience, located just a mile away from shops, restaurants, and retail stores in downtown McLean. The area has must-have stores, including McLean Hardware, Total Wine, and Giant Grocery. Tysons is just 4 miles awa...
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By Peter Mohylsky
(PMI. Destin)
There is no perfect time to buy or sell.It is your goals that matter most.  If buying or selling is in your mind then a journey of a thousand miles start with a single step.Take time to plan out what your goals are, and that will help you set your course. What are your goals this year?  Let me help you with just a simple conversation that might bring clarity to your journey.  #thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #homeshopping #goals #housingmarket #realestate #realestateagent #realtor
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  February 8, 2023New properties for sale 320Back on the market listings 113Price decrease listings 307Price increase 49Active kick out 8Active option contract 334Active contingent 57Pending listings 376Sold listings 288Expired listings 28Cancelled listings 66Withdrawn listings 4Temporary off market listings 42Coming soon listings 83
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By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
When you're in a business driven by appointments with other people, "empty space" between those appointments is inevitable.So - you find yourself sitting at your desk or in your car with 5 minutes, 15 minutes, or even a half hour of being "on hold." I don't know about you, but being on hold is one of my least favorite pastimes.It's especially annoying when you know you have work to do. But - since you're on hold you don't know for sure how many minutes you have. So, there's no point in starting to do something that requires more time than you might have.What can you do with 5 minutes?Plenty. Write a “Hi, how are you” note to a past client or someone in your sphere. Pen a thank you note. Download the last photos you took. Write a comment on a blog post. Reply to a comment or two on your ...
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
Are you struggling with the burden of a tax lien on your property? Have you been searching for ways to free yourself from this financial hardship? If so, then selling your property quickly to cash house buyers may be the way out.Selling to cash house buyers is a fast and efficient solution that can help you eliminate that pesky tax lien without waiting months or even years for it to clear. It's also ideal if you need quick access to funds to pay off other debts or invest in something else. With cash house buyers, there are no lengthy negotiations, no paperwork hassles, and no waiting around. At the same time, they come up with financing – just a simple transaction where they offer fair market value for your home and provide payment upfront so you can move forward with financial freedom....
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By Peter Mohylsky
(PMI. Destin)
Understanding mortgage terms is almost as important as understanding the term of your mortgage.  It is an everchanging language so that is why I always go to  trusted lender.ANDIt is important to realize that one size does not fit all.  Different enders do specialize indifferent types of products so it does make sense to shop around from the lenders I give you as options.  But don't stress, I'm here to help you understand it all. Just leave me a comment with any questions you might have!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #happyhomeowner #realestate #realestateagent #realtor #themoreyouknow #mortgage #finances
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By June Piper-Brandon, Creating Generational Wealth Through Homeownership
(Coldwell Banker Realty)
Pigtown Fixer Upper WantedI have an investor client that is seeking vacant and abandoned properties and houses in need of repair in Pigtown or as it is now known, Washington Village.  Do you own a property in need of repair? Did you inherit a property from a family member that you want to sell?  I have clients looking for properties like that not just in Pigtown but elsewhere too. Let's talk about those properties you no longer want to pay taxes and water and sewer charges on.  
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  February 7, 2023New properties for sale 301Back on the market listings 136Price decrease listings 296Price increase 48Active kick out 6Active option contract 341Active contingent 69Pending listings 519Sold listings 325Expired listings 31Cancelled listings 83Withdrawn listings 6Temporary off market listings 36Coming soon listings 54
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
With rising property values, unexpected financial hardships, and increasing interest rates, it can be tough to make ends meet. So what do you do when the burden of your mortgage becomes too much? The answer might be surprisingly simple: sell your home for cash now and get quick cash! Cash house buyers are investors who purchase homes in cash and close fast without the hassle of traditional mortgage financing. By working with cash house buyers, you can avoid long waiting periods, costly repairs, and other potential roadblocks that come with selling a home through conventional means. Selling your home to cash house buyers is an excellent way to get quick cash without any of the stress or complications associated with a more traditional sale. With this guide, we will provide all the inform...
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
One of the most important decisions when selling a home is deciding who to turn to to get the best possible outcome. Unfortunately, people often assume they must go through a real estate agent to sell their home quickly and easily. Still, cash home buyers companies are becoming an increasingly popular option for those looking to get the cash in hand for their property fast and with minimal hassle and stress-free. Here, we will discuss why cash home buyers may be a better option than listing with a real estate agent and provide tips for getting the most out of this approach to selling your home.Advantages of Choosing Cash Home Buyers Over Real Estate Agents Cash home buyers companies are becoming an increasingly popular option for those looking to cash out quickly and with minimal hassle...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 10343 E Co Highway 30A 190(Building H), Inlet Beach, FL 32461MLS number: 910658 Price: $584,900Beds: 1Baths: 1Sq feet: 692 Call Courtney Ledezma 850-608-0677 to see if this property is still available.Premium location at The Village of South Walton Beach on Highway 30-A, nestled in between Alys Beach and Rosemary Beach. This beautifully furnished true ONE BEDROOM with beachy decor is an established rental on the first floor! The kitchen is equipped with a full size refrigerator along with a microwave, convection oven, dishwasher, and ample seating at the breakfast bar. The Village is the epicenter of 30A fun with many great shops and restaurants right on site, pool and hot tub, not to mention the seasonal activities including live music, fire pit, beach rentals, artist...
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By Peter Mohylsky
(PMI. Destin)
This color palette brings the outdoors indoors and extends your living space past the outside walls.Actually,  if I wanted to enjoy the outside, I would head out the door.  I like my home to be warm, inviting and very light. Light is my fiend as my old eye's get older.  Perfect for a vacation cabin or a city dweller who is missing the outdoors. To achieve this yourself,try these paint colors from Sherwin Williams:Dark Room,Hot Cocoa,Austere Gray.#thehelpfulagent #home #hometips #homedecor #houseexpert #listreports #homeowner #happyhome #homereno #homestyle #realestate #happyhomeowners #realestateagent #realtor
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By Lise Howe, Assoc. Broker in DC, MD, VA and attorney in DC
(Keller Williams Capital Properties)
It's been 5 years since Lori Ballen wrote this blog post.  I wonder how many of us are trying Instagram stories and reels.  I would love to hear your implementation and successes (or failures.)  I just signed up for Coffee and Contracts and I am trying to improve my skill set.  Are you using Coffee and Contracts for templates and inspiration? Are you doing Instagram at all? Please share your progress and thoughts.   "We ran an ad for $25 for four days and got 5,000 views,128 clicks, and 12 registrations." ~ John Verdeaux   Hey everybody. Welcome to this week’s show. I’m excited to have you guys all on here. For those of you that are listening for the first time, this post is from an original podcast. I also have a blog video series that goes along with it where we are talking specifical...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  February 6, 2023New properties for sale 84Back on the market listings 41Price decrease listings 87Price increase 8Active kick out 10Active option contract 136Active contingent 32Pending listings 201Sold listings 46Expired listings 35Cancelled listings 7Withdrawn listings 3Temporary off market listings 12Coming soon listings 32
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By Peter Mohylsky
(PMI. Destin)
Here are the latest housing market statistics for 32550!  Then numbers are all inclusive to include single family homes, condos and vacation rental options. Overall, inventory is still rather low and the market is very active.   What this means is that quality properties ie ready to move in are being snapped up as soon as they are listed.  Properties needing work. priced too high for the condition are hanging around.  Go figure.  If you'd like more detail on the market, what's available or how much your home might be worth, let's set up a meeting to discuss! #houseexpert #housingmarketexpert #house #home #listreports #localhousingdata #areaexpert #realestate #realestateagent #househunting #homeowner #hometrends #housingtrends
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  February 5, 2023New properties for sale 205Back on the market listings 46Price decrease listings 132Price increase 12Active kick out 6Active option contract 100Active contingent 25Pending listings 124Sold listings 91Expired listings 19Cancelled listings 19Withdrawn listings 0Temporary off market listings 20Coming soon listings 34
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By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
When showing homes to buyers, do you tell them that you don't have any more information about a specific house than what was provided in the MLS listing?If you have not yet seen one or more of the houses you're showing, I think you should disclose that fact to the potential buyers. Here's why...You've probably been hearing all the talk about artificial intelligence in general and Chat GPT in particular. Some copywriters are worried that it will take over our jobs. Others are pretending it doesn't exist. I decided to learn more.Over the past few days I've listened to a couple of panel discussions with top copywriters discussing the subject. What I learned is that while it can write passable copy (what they called C-grade) it lacks soul.BUT - they all agreed that Chat GPT is an excellent ...
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